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Wella ColorCharm Permanent Liquid Color - Ash Series

Wella colorcharm Permanent Liquid Color saturates and fuses with the hair to deliver a TRUE-TO-TONE color that is exceptionally fade resistant.
Liquid Color provides a vibrant palette without boundaries with 62 easily intermixable shades to express your creativity.

  • Long-lasting, fade resistant results with Liquifuse technology.
  • Excellent gray coverage covers the most resistant grays.
  • Economical 1:2 mix ratio.
  • Vibrant palette without boundaries in neutral, ash, gold, warm and red shades.
  • Up to 60% more conditioning than the leading competitor.
  • Up to 43% more shine (vs. untreated hair).