ColorProof SignatureBlonde Violet Shampoo

Revitalizing shampoo with pure violet pigment instantly cancels brassy tones while cleansing to brighten, maintain, and protect your signature shade. 

Tamarind, Rose Petal & Coconut Essence

• Delivers 96% color retention after 10 washes* 
• Extra gentle cleansing without stripping color 
• Brightens, illuminates, and adds luminous, glossy shine 
• Dramatically increases tensile strength and elasticity while nourishing and smoothing 
• Never dries out hair like typical purple shampoos 
• Provides unsurpassed color and heat protection