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Joico Color Balance Purple Shampoo

Don’t lose your cool with Color Balance Purple Shampoo. Its gentle lather instantly gets to work on undesirable yellow tones, leaving hair cool, healthy-looking, and protected.

Immediate cooling results, plus round-the-clock healthy hair protection

  • Instantly neutralizes unwanted yellow and warm tones in blonde hair
  • Long-lasting results through 12 washes
  • Boosts shine and smoothness
  • Over 2X stronger hair*
  • Controls static
  • Paraben-free

*Against combing breakage on damaged hair vs. a non-conditioner shampoo; when using Color Balance Purple Shampoo and Conditioner together.