bareMinerals Strength & Length Serum-Infused Mascara

A clean, vegan mascara with plant-based lash serum, proven to deliver visibly longer, fuller lashes instantly and over time.

This breakthrough lengthening mascara, infused with plant-based lash serum, is proven to deliver visibly longer, fuller and stronger lashes with less fallout. You'll see longer lashes instantly and over time.

Our Inspiration

Inspired by lash-enhancing serums, our vegan lash serum utilizes Red Clover Flower plus potent peptides to help strengthen lashes and reduce lash fallout.

Inspired by the technology of hair brushes, our patent-pending paddle brush offers a completely new way to apply mascara the brush lengthens, lifts and defines for your longest lashes ever.

Formulated without unnecessary additives, harsh ingredients or hormones to be safe and gentle, this cruelty-free mascara is ophthalmologist-tested and safe for contact lens wearers.

Proven Results

• Clinically shown to deliver up to 65% fuller-looking lashes and up to 39% longer-looking lashes in 8 weeks*
• 100% felt their lashes were stronger with less fallout**
• 100% felt their lashes were dramatically longer, instantly and after 8 weeks**

FULL OF NATURALLY LONGER LASHES

FREE OF LASH FALLOUT

 *Based on an 8-week clinical study with 30 women. Results may vary.

 **Based on an 8-week consumer perception study with 30 women.