It’s a two-pronged approach: Our Multi-Spectrum Defense Complex protects color from fading and losing vibrancy; exclusive Bio-Advanced Peptide Complex repairs, protects, fights frizz, and adds shine with every single application.

  • Instantly neutralizes brassy and yellow tones for blondes and gray hair
  • Maintains hair’s vibrancy
  • Repairs and protects color-treated hair

Joico Color Balance Purple Shampoo