Our Violet shampoo keeps icy blondes sassy not brassy. It banishes oxidized yellowing; maintains the integrity of gray hair; and even turns into an instant at-the-sink toner following a blonde color service.

  • Instantly neutralizes unwanted brassy, yellow tones
  • Maintains the integrity of lightened, highlighted blonde hair or gray hair
  • Free-from SLE/SLES Sulfates

Joico Color Endure Violet Shampoo