Our Violet shampoo keeps icy blondes sassy not brassy. It banishes oxidized yellowing; maintains the integrity of gray hair; and even turns into an instant at-the-sink toner following a blonde color service.
- Instantly neutralizes unwanted brassy, yellow tones
- Maintains the integrity of lightened, highlighted blonde hair or gray hair
- Free-from SLE/SLES Sulfates
Joico Color Endure Violet Shampoo