Revitalizing shampoo with pure violet pigment instantly cancels brassy tones while cleansing to brighten, maintain, and protect your signature shade. 


Tamarind, Rose Petal & Coconut Essence



  • Delivers 96% color retention after 10 washes* 
  • Extra gentle cleansing without stripping color 
  • Brightens, illuminates, and adds luminous, glossy shine 
  • Dramatically increases tensile strength and elasticity while nourishing and smoothing 
  • Never dries out hair like typical purple shampoos 
  • Provides unsurpassed color and heat protection

ColorProof SignatureBlonde Violet Shampoo