Revitalizing shampoo with pure violet pigment instantly cancels brassy tones while cleansing to brighten, maintain, and protect your signature shade. 
 
Tamarind, Rose Petal & Coconut Essence
 
Benefits
	
Delivers 96% color retention after 10 washes* 
	
Extra gentle cleansing without stripping color 
	
Brightens, illuminates, and adds luminous, glossy shine 
	
Dramatically increases tensile strength and elasticity while nourishing and smoothing 
	
Never dries out hair like typical purple shampoos 
	
Provides unsurpassed color and heat protection