Clairol Beautiful Collection Hair Color B40W Amethyst 3 oz Clairol Beautiful Collection Hair Color – Get an indulgent color boost without the damage. Beautiful Collection is the gentle color to use after every relaxer service. Choose Moisturizing Color to rejuvenate hair by adding rich, natural looking color with up to 45% more shine. Features: Ammonia-free formula. For use after every relaxing service. Contains hydrating aloe vera, jojoba oil & vitamin E. Provides natural looking color. Lasts for 4-8 shampoos Conditioning, semi-permanent hair color. Increase shine by up to to 45%.